eOne has announced details of its Peppa Pig Halloween seasonal retail range and broadcast activity.
The show’s animation studio, Astley Baker Davies, has produced the first Peppa Pig Halloween special episode, which is scheduled to premiere on Nick Jr. from 26th October 2015.
To coincide with the broadcast debut of the ‘Pumpkin Party’ episode, eOne has collaborated with selected partners to develop a new Halloween themed collection of Peppa apparel, publishing and home entertainment products poised to launch at retail this October.
In the apparel category, Blues Clothing has developed an extensive line of Halloween themed daywear for Tesco, Sainsburys and Morrisons and Misirli will launch a pyjama set exclusively at Tesco. Cooneen will debut a line of kids’ pyjamas at Sainsburys, and Roy Lowe is on board for a range of Halloween themed socks.
To support the launch of the new Halloween product lines, eOne will be supported with Halloween branded marketing on the official Peppa Pig website, and will also be hosting a series of arts and crafts activities at London’s Westfield Shopping Centres.
Hannah Mungo, head of UK licensing at eOne, commented: “Our seasonal Peppa Pig ranges perform consistently well at retail, and the launch of the new Halloween episode makes this the perfect time to introduce Peppa merchandise to the Halloween season. We’ve secured a strong line up of retail partners for these new products and we look forward to seeing them at retail this autumn.”