eOne unveils global plans for Peppa Pig World of Play

Published on: 5th June 2018

World’s First Peppa Pig Themed indoor play centres for families set to launch in Shanghai in 2018.

Entertainment One (eOne) and Merlin Entertainments have announced plans for the world’s first ever Peppa Pig World of Play. The standalone indoor attraction will bring to life eOne’s much-loved preschool television property in a series of interactive play areas designed for all the family. The first locations announced are Shanghai’s LC Mall, set to open its doors late this year, and the Grapevine Mills in Dallas/Fort Worth, Texas, slated to open in early 2019.

Additional Peppa Pig World of Play sites have been secured in Beijing in China, as well as Michigan and the New York area in the US, which are also planned to open in 2019.

Peppa Pig World of Play is an indoor attraction concept that will give pre-school children an opportunity to step into the world of Peppa Pig in an immersive play environment full of family-inclusive activities. With a design concept adaptable to different spaces, children and their families will be immersed in the world of Peppa Pig as they visit different ten play areas. Merlin will build and operate the themed attractions under an exclusive multi-territory licensing agreement with eOne.

Andrew Carley, EVP global licensing, family & rrands at eOne, commented: “Peppa Pig is loved by children and families across the world and we are thrilled that our partnership with Merlin will create the ultimate, fully-immersive Peppa Pig indoor play experience for her many fans. The partnership with Merlin underlines our own long-term strategy of building enduring global success for Peppa Pig and these attractions will play an integral role in making it a favourite preschool property for many years to come.”

Mark Fisher, chief development officer at Merlin Entertainments, added: “Peppa Pig is an exceptionally strong brand, recognised and loved by families around the world, and the global pre-school market for location-based entertainment represents a great opportunity for Merlin. The attraction’s flexible design means we are excited about the rollout potential of these attractions, with an initial focus on China and the US.”


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