LICENSING NEWS

eOne unveils theatrical releases for Peppa Pig

Published on: 12th December 2016

Nine new episodes will premiere in both the UK and Australia in 2017.

peppappig480eOne has announced plans for a big screen theatrical outing for Peppa Pig in both Australia and the UK on 16th March and 7th April respectively. To kickstart the marketing campaign and build excitement ahead of the release, eOne has unveiled the first UK teaser trailer and film poster.

For Peppa’s latest big screen adventure, eOne has created a new hour-long cinema format: Peppa Pig My First Cinema Experience, specifically for pre-schoolers. This will offer fans nine new Peppa Pig episodes which will be connected with never-before-seen interactive entertainment, featuring live action Peppa and George characters and their friend Daisy. Children and parents can join in with games as well as singing and dancing along to new versions of favourite nursery rhymes.

Rebecca Harvey, head of marketing at eOne Family, said: “We’ve had huge demand from fans in the UK and Australia for a Peppa Pig cinema event and we’re all incredibly excited to be bringing fans what we hope will be an unforgettable cinema experience. It’s also a great opportunity for licensees and retailers to capitalise on all the excitement that the cinema release is sure to generate.”

In Australia, the theatrical release will mark the property’s first big screen debut in the country when it premieres on 16th March 2017. The Australian release will be led by a four-part Australian special, which will see Peppa and family head down under on holiday to visit old friend Kylie Kangaroo and will feature the voices of a real Australian family.

Following closely behind the Australian release, the experience will be screened at cinemas nationwide in the UK from 7th April, offering family entertainment for both the Easter holidays and May half term. The UK release leads with new episode Peppa Visits London where the Queen will make her long-awaited return to Peppa Pig. The release will include special appearances from new characters including Policeman Panda voiced by David Mitchell and Mrs Crocodile voiced by Jo Brand.

To coincide with the theatrical release, a collection of London and Australia themed Peppa Pig merchandise will be released at retail in spring 2017 across categories including toys, accessories and publishing.

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