Chas Bayfield, famous for his multi-award-winning Blackcurrant Tango ‘St George’ commercial, is creative director on the Easter campaign. Bayfield created the production of the Lego Technic ‘Robot Testers’ advert.
The Sylvanian Family Easter TV campaign will feature from 7th April to 4th May and will achieve 460 TVRs in the UK and 278 TVRs in Ireland. The advert will showcase the new Cosy Cottage starter home and the new connectability feature. The new home comes with furniture and Freya, the Chocolate Rabbit Girl, who is the main character in the Sylvanian world. Epoch’s key objective is to recruit new consumers by at least 20% year on year to the brands and therefore by highlighting key starter products such as this in the advertising campaign, they will attract new players to the brand. The adverts aim is to reintroduce the world of Sylvanian Families and highlight the key concepts of the brand: love, friendship and nature.
Epoch will also run an Aquabeads TV commercial during the same campaign period, showcasing the new Double Pen Set. The advert will achieve 190 TVRs in the UK. It is the first time the brand has been independently TV advertised, consequently the aim of the advert is to increase brand awareness and establish Aquabeads as an individual brand.
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