Epoch announces Sylvanian Families and Aquabeads TV ads

Published on: 14th March 2014

Epoch Making Toys has hired Noah, the UK partner of ADK, to produce its £1m 2014 TV campaign.Epoch-TV-300

Chas Bayfield, famous for his multi-award-winning Blackcurrant Tango ‘St George’ commercial, is creative director on the Easter campaign. Bayfield created the production of the Lego Technic ‘Robot Testers’ advert.

The Sylvanian Family Easter TV campaign will feature from 7th April to 4th May and will achieve 460 TVRs in the UK and 278 TVRs in Ireland. The advert will showcase the new Cosy Cottage starter home and the new connectability feature. The new home comes with furniture and Freya, the Chocolate Rabbit Girl, who is the main character in the Sylvanian world. Epoch’s key objective is to recruit new consumers by at least 20% year on year to the brands and therefore by highlighting key starter products such as this in the advertising campaign, they will attract new players to the brand. The adverts aim is to reintroduce the world of Sylvanian Families and highlight the key concepts of the brand: love, friendship and nature.

Epoch will also run an Aquabeads TV commercial during the same campaign period, showcasing the new Double Pen Set. The advert will achieve 190 TVRs in the UK. It is the first time the brand has been independently TV advertised, consequently the aim of the advert is to increase brand awareness and establish Aquabeads as an individual brand.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Timing in life is everything…it’s the Friday Blog!

London Toy Fair

BTHA releases update on London Toy Fair

The Very Group reports strong annual revenue growth

Big Potato launches P for Pizza

Thames & Kosmos expands Kids First range

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual