Epoch to bring Sylvanian Families to three UK festivals this summer

Published on: 3rd July 2019

Sylvanian families will feature in Fundamentally Children’s Good Toy Zone tent at each festival.

Epoch is taking Sylvanian Families to three UK summer festivals as part of Fundamentally Children’s Good Toy Zone. The festivals featuring Sylvanian Families are:

  • 3Foot People Festival on 2-4th July at Hylands Park, Chelmsford
  • The Great British Food Festival: 20th- 21st July at Knebworth House, Hertfordshire
  • CarFest South: 23rd-25th August at Laverstoke Park Farm, Hampshire

Within the Good Toy Zone tent, children will be able to play with the latest Sylvanian Families play sets, as well as receive exclusive goodie bags containing stickers, activities and colouring sheets. There will also be various meet and greets and photo opportunities with Freya Chocolate Rabbit throughout the day.

3Foot People Festival is the largest outdoor festival exclusively for pre-school children. It has a variety of zones that focus on sports, arts and crafts, theatre, exploring nature and music, and expects to see over 14,000 visitors this year. To support the daily activity throughout the festival, Epoch will run a photo competition to win a bundle of summer-themed products. Readers can enter this competition via Sylvanian Families social media channels.

The Great British Food Festival combines a huge variety of food and drink with live music, cooking demonstrations, craft stores and a children’s area. Car Fest South, founded by Chris Evans, is filled with cars, live music and food, and introduces a new section this year, Eden, which focuses on well-being and self-care. Epoch is currently running competitions across its social channels to win family tickets to each festival.

Epoch’s arts & crafts brand Aquabeads will also have its own area within the Good Toy Zone tents at each festival, where visitors will be able to have a hands-on experience making their own colourful bead creations.

Marketing manager of Epoch making toys, Yuki Otsuka, said: “We’re really excited to be working with Fundamentally Children to feature in its Good Toy Zone tent at these great festivals – it’s the perfect way to introduce our brands to a new audience in a really fun and engaging setting.”


Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year

Exclusive: Rubies all dressed up

Spin Master Entertainment announces new global distribution deals for animations

Breaking News: Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Breaking News: Disney Lorcana unveils Into the Inklands

Steve Pasierb to step down from The Toy Association

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection

Bandai Namco launches additional stores in the UK