Epoch hires Highlight PR

Published on: 3rd April 2014

Epoch Making Toys has appointed Highlight PR to manage PR and social media for Sylvanian Families and Aquabeads.

Epoch will be celebrating the 30th anniversary of Sylvanian Families in 2015. Highlight’s role is to reach children aged 4-8 years – both existing and potential fans of Sylvanians – and their parents and extended family members. Another key objective is to recreate a sense of nostalgia amongst second generation parents.

The campaign will include the creation of engaging online content shared across a range of social media platforms, support on fan club newsletters and blogging, editorial competitions and a range of PR activities targeting national, regional and trade media.

Highlight is also managing Epoch’s Aquabeads brand, design-based bead sets which stick together when sprayed with water. The creation of online content to share across social media platforms will be a key part of the activity, together with product PR, editorial competitions and trade PR.

Alison Vellacott, director of Highlight PR, commented: “We’re delighted to be working on such an iconic, heritage brand as Sylvanian Families. When you mention it to people, so many say how their child loves playing with them, or that they have all their Sylvanians carefully stored in their attic ready for the next generation. We’re looking forward to tapping into that love for the brand and nostalgic sentiment.”

Sally Carnall, marketing manager at Epoch Making Toys, added: “We are thrilled to be working with Highlight PR to drive our PR and social media plans forward. Their experience of dealing with other heritage brands and their excellent ideas for Sylvanian Families and Aquabeads will be a really strong benefit to our strategies and objectives.”

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