Aquabeads, the company’s arts and crafts brand, is inviting bloggers to become Aquabeaders.
As part of Epoch Making Toys’ ongoing drive to reach new audiences for the established brand, a selected group of bloggers will get exclusive access to the latest Aquabeads products.
Respected parenting and craft bloggers will receive a branded badge for their blog, and the opportunity to trial a range of new Aquabeads toys with their children. Parenting bloggers signed up so far include The Gingerbread House, Tired Mummy of Two and Stressy Mummy.
The initiative is the latest stage in the company’s strategy to encourage creativity.
Yuki Otsuka, marketing manager at Epoch Making Toys, said: “We’re really excited for our chosen parent and crafts bloggers to try out our new products. Blogger activity is a vital part of our progressive digital strategy, giving us the opportunity to receive real feedback based on the experiences of our two most valued audiences: parents and children.”