NEWS

Epoch supports The Toy Store opening

Published on: 24th September 2015

Epoch Making Toys supported the opening weekend of The Toy Store on Oxford Street with Sylvanian Families character performances.

Sylvanian-families-480The activity was set against the colourful backdrop of Epoch’s new diorama-filled floor space and bespoke branded installation, which depicted an imaginary ‘corner’ of the Sylvanian Village.

Freya, the most iconic Sylvanian Families character, performed an in-store stage show event, while three of the other main characters were available for meet and greets.

The Toy Store is the first retailer to receive Epoch’s new giant Treehouse designed pillar, which includes an interactive screen showing a map of Sylvanian Village. There are also two red roof themed gondolas, one of which will play animated videos on a monitor, while the other will showcase large scaled versions of Freya & Coco Chocolate. Both units will display various Sylvanian Families products, including the new seaside themed sets. There is also a play table for children to touch, feel and smell the product.

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