Epoch celebrates UK 30th anniversary of Sylvanian Families

Published on: 23rd January 2017

The company will also debut new licensed Aquabeads at the London Toy Fair. 

epoch480Epoch Making Toys will once again be bringing its award-winning exhibition stand comprising a life-size Sylvanian Families Cosy Cottage to Toy Fair this year. Brand new products for 2017 will be on display together with all the existing lines in this collectible toy range.

Outside of the Cosy Cottage, there will also be a room resembling a lighthouse which will be open for visitors to venture inside and play with the new Sylvanian Families Starry Point Lighthouse. Complete with over 25 pieces, a story book and a projector unit which can shine different night time scenes on to a child’s bedroom ceiling, the Starry Point Lighthouse is the star product in the upcoming 2017 range. There will also be the chance to see rest of the new playsets as well as the upcoming two launches for spring/summer and autumn/winter 2017.

Yuki Otsuka, marketing manager at Epoch Making Toys, said: “2016 has been a really successful year for Sylvanian Families all round; the brand had experienced continuous growth throughout the year and will welcome its 30th UK anniversary in 2017. We have seen tremendous growth in our social media following, which shows the new fans and interest the brand has created. We can’t wait to show our new 2017 ranges at Toy Fair.”

The company will also be showing its range of Aquabeads on its stand.

Epoch Making Toys will launch 16 new products including the Beginners Studio – which now has over 840 beads and a lower price point – Deluxe Studio, Sparkling Jewel Box and Ultimate Designer Set. These new kits come with refreshed packaging and a new logo.

Licensed products will also be on display, including the Disney Princess Playset and Disney Princess Character Set.

Yuki commented: “We’re really keen to showcase the new licensed Aquabeads products, and hope that the new packaging will help us to reach a new target group as it very much appeals to both boys and girls.”


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