NEWS

Epoch’s Sylvanians go back to school

Published on: 27th August 2014

Epoch Making Toys’ flagship brand, Sylvanian Families, is going back to the classroom with the release of its ‘School’ range. sylvanian300s

The highlight of this new range is the Country Tree School which features chairs and desks for six pupils, books and a whiteboard. The set contains more than 30 accessories and can be attached to the Forest Nursery Set to make a larger structure.

The School Music Set and School Lunch Set both come with a figure included. The School Friends Set is a standout product in this collection and comes with two figures wearing school uniforms as well as backpacks, and there is also a tree-shaped School Toilet available.

Sally Carnall, marketing manager of Epoch Making Toys, said: “The School range is a great way for children to explore their everyday lives with imaginative play, as well as to learn to respect and value the idea of education. We have released this range just in time for Christmas as we think these products will make ideal gifts.”

In the run up to Christmas Epoch has secured 3,000 TVRs across flagship brand Sylvanian Families and arts and crafts brand Aquabeads. The adverts, which will run between the 15th October and 24th December 2014, will focus on bestselling, seasonal or newly-launched items. One of these adverts will highlight the School and Baby & Child products, with a 15-second Forest Nursery segment stitched to a 15-second advancement promoting the Country Tree School.

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