The TV campaign, which started airing on the 10th May, will continue to run until the 1st June. The campaign is expected to achieve 393 TVRs. The Sylvanian Family advert showcases the new Cosy Cottage starter home and the new connectability feature. The new home comes with furniture and Freya, the Chocolate Rabbit Girl, who is the main character in the Sylvanian World.
Epoch’s key objective is to recruit new consumers by at least 20% year-on-year to the brands and, therefore, by highlighting key starter products such as this in the advertising campaign they will attract and receive new players. The advert’s aim is to reintroduce the world of Sylvanian Families and will highlight the key concepts of the brand: love, friendship and nature.
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.