Esdevium Games to distribute Pants on Fire range

Published on: 28th August 2014

Esdevium Games will handle UK distribution for a range of games from Pants on Fire following the company’s appearance on BBC’s Dragons’ Den. Esdevium-300

After securing a £50k investment from Duncan Bannatyne and Peter Jones in an episode aired this week, Pants on Fire Games unveiled two licensed Marmite board games – Love It or Hate It and Who Put the Marmite In The Fridge? – which form part of the collection now handled by Esdevium.

Esdevium will also be distributing You Cannae Push Yer Granny Off The Bus; the RSPB bird-spotting game Wing It, and fib-based trivia game Liar Liar.

Ben Hogg, marketing manager of Esdevium Games, commented: “Pants on Fire has produced an intriguing collection of games all with a quirky and fun tone to them, making them the perfect addition to our range. Consumer awareness of the games will be sky-high after their Dragon’s Den appearance, allowing the games to really stand out within any retailer’s games offering. We can’t wait to get started.”

For trade enquiries contact or call 01420 593 593.

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