Esdevium to set ‘Dobble Challenge’ at Toy Fair

Published on: 21st January 2013

Esdevium Games is offering independent retailers the chance to enter the ‘Dobble Challenge’ at Toy Fair.

The Dobble Challenge invites independent bricks and mortar stores to purchase 12 copies of the game and receive a free copy to demonstrate in-store. If the store is able to sell 100 or more copies of the game via demonstrations, Esdevium will credit £1 for each unit sold as well as entering stores into a grand prize draw to win a tablet or laptop.

The promotion has been inspired by the success in 2012 from demonstrations of the game by stores and by Esdevium’s own demo team at events around the country.

Esdevium’s Ben Hogg said: “We’ve really seen the power of demonstrating Dobble in the last year with some fantastic achievements. The game lends itself perfectly to demonstrating as it is quick, fun, varied and when people play it, they love it – and often buy it too.

The Dobble Challenge is great as the more games the store sells, the more credit they collect. There is no upper limit to the credit they can receive either, so it is a real opportunity for indies and a great chance for us to show how with the right game, demonstrations can really work.”

The promotion runs for 12 months from 22nd January. For more information please visit the Esdevium Games stand (E109) at Toy Fair or by email

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