A video of Esdevium Games’ Pie Face game has gone viral after being posted by fans on Facebook.
Barber, Martin O’Brien and his grandson, Jayden have become internet sensations after the video received more than 30 million views thanks to its demonstration of the game.
It has led to unprecedented demand for the game within the UK and further afield with stock selling out and bids on auction sites.
Ben Hogg, marketing manager, Esdevium said: “It’s incredible. Our stock sold out within minutes and we have had enquiries from all over the world regarding Pie Face. Luckily we have more stock coming in May.”
He also paid tribute to the video’s stars: “They really convey the raw fun and tension of the game perfectly, the laughing is so infectious.”