As part of its strategy for International growth, Jakks Pacific has announced new promotions and appointments in the EMEA team.

Richard Harris has been appointed SVP, EMEA Retail Activation. Previously responsible for key accounts in the UK, this new role will utilise Richard’s experience to develop new retail initiatives across key accounts in Europe.

After two years with Jakks, Rachel Middleton-Smith has been promoted to senior director of licensing for EMEA, Australia and New Zealand. In this position, Rachel will be responsible for all licensing activity as the company expands its rights across multiple global entertainment brands.

Based in the UK office, Jakks is pleased to welcome two new appointments to strengthen the current UK team led by Karl Pollard, VP sales, UK & Eire.

Martin Marriott has been appointed senior national account manager. Martin joins from Nintendo having worked in the gaming industry for 10 years, and brings a wealth of experience to Jakks key customer accounts.

With over 12 years’ experience in the Toy Industry (previously at VTech and Mega Brands), Tony Mace joins the team as national account manager.

These new roles will support further development in the UK.

David Carscadden, GM & SVP Jakks UK, commented: “These are exciting times at Jakks Pacific and I am delighted to announce these significant developments within the team as we prepare for further growth internationally. With a recent move to Bracknell, our new offices are providing the hub for our European business, as we gear up for a broader role in supporting the continued expansion across EMEA. Coupled with new offices opening in France and Spain, and additional warehousing in Belgium, this is a truly exciting time to be part of Jakks Pacific growth.”