Everything’s Rosie already appears in three of the CBeebies print titles: CBeebies Weekly, Animals and Toybox. The new CBeebies Magazine app features an Everything’s Rosie story alongside games, activities, reward chart and colouring. The app allows parents to download content featuring Rosie, Raggles and the rest of their favourite characters through mobile devices such as smartphones and tablets.
The addition of the CBeebies Magazine app further strengthens the brand’s presence in the publishing sector whilst enhancing content already available in the CBeebies Weekly Magazine. Other product categories include toys, DVDs, footwear, board games and puzzles, apparel, bedding, lunchware, bags and posters through various licensees, including Vivid Imaginations and NBC Universal.
Julie Quirke, director of international licensing at V&S Entertainment, said: “This new CBeebies Magazine app presents the perfect opportunity for Rosie’s followers to enjoy the adventures of one of their favourite characters and her friends anywhere, whether at home or on the move. Parents can keep their young Rosie fans entertained with Everything’s Rosie activities through their smartphone or computer.”
The third series of Everything’s Rosie broadcasts on CBeebies in the UK (weekdays and weekends at 07.35am), and internationally across 150 territories. The CBeebies Magazine app is published by BBC Worldwide Digital Entertainment and Games in collaboration with Immediate Media Co.