LICENSING NEWS

Evolution Europe announces UK distribution deal for Dumb Ways to Die

Published on: 27th March 2014

Underground Toys will distribute Dumb Ways to Die plush toys by Commonwealth Toys and Novelty in the UK by from April 2014.
dumbwaystodie750

New York-based Commonwealth Toys and Novelty is the US and Canadian licensee for Dumb Ways to Die plush and novelty figures, and through a deal brokered by Evolution Europe will see Underground Toys sell, market and distribute the collection of products alongside Underground’s own assortment of licensed merchandise for the brand.

Natasha Dyson, VP licensing for Evolution Europe, commented: “Underground Toys is a great partner for Dumb Ways to Die as they have significant retail reach through traditional toy retailers as well as the gift and novelty accounts and understand how to successfully market character brands. We can’t wait to see the full assortment of products on the store shelf this Spring.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise

Kirsty Barr to work with Ravensburger marketing team

The Entertainer extends Quiet Hour to run daily across all of its stores

Lego unveils new Disney Mickey and Friends range for pre-schoolers

Dreamtex launches Liverpool FC bedding range

Exclusive: Just Play Products LLC announces opening of UK subsidiary from January 2022

Character unveils multi-licence Mash’ems TV campaign

Exclusive: Hello dolly – Toy World examines the Dolls category