LICENSING NEWS

Evolution to represent McLaren’s Tooned

Published on: 28th January 2014

Evolution has announced an agreement with McLaren Group for the global representation rights to the CG animated TV series Tooned. group_orange300

Airing on Sky Sports F1 before the start of Formula 1 races, the show about life at McLaren’s HQ is now entering its third series. The most recent series featured a cast of past and present drivers who all voiced their own characters. It also features Tom Hunt, the eldest son of James Hunt voicing his father, Bruno Senna, the nephew of Ayrton Senna voicing his uncle, and the acclaimed British Actor and comedian Alexander Armstrong as ‘M’.

“Evolution is delighted to be working with McLaren on their hugely innovative, entertaining and high quality show Tooned,” said Dave Collins, CEO Evolution Europe. “We believe that Tooned creates a fun way for children to access the world’s leading motorsport company. A combination of McLaren’s expertise, Framestore’s creative vision and Evolution’s ability to take a brand from screen to shelf is a winning formula.”

John Allert, group brand director at McLaren, added: “After the overwhelming response to the last series of Tooned we are looking forward to working on the third series with Framestore and partnering with Evolution to apply Tooned to appropriate and fun children’s product.”

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