Excitement builds for Tamagotchi Friends

Published on: 19th December 2013

After months of planning for the return of Tamagotchi, the latest version of the digital friend has now hit the shelves.Bandai-Tamagotchi--Bump-300

Bandai’s egg-shaped FSDUs have just been delivered into stores and retailers who have been running a pre-order facility, who have reported high levels of interest in the six new Tamagotchi designs. The Tamagotchi Digital Friend incorporates short-range communication technology, similar to that used in some smartphones, allowing children to ‘bump’ their Tamagotchi to send text messages, exchange gifts and visit other Tamagotchis for a play date.

A trendy and fashionable TV advert for Tamagotchi Friends will be aired for the first time on Boxing Day to introduce children to the “bump” play pattern. It will also direct fans to the brand new Tamagotchi website The 1,000+ TVR campaign will run throughout the Spring and Bandai will support this with consumer press activity, as well as by driving awareness through dedicated social media pages. You can view the TV advert here.

Media interest in the return of Tamagotchi has also been gathering pace in recent weeks with coverage achieved in the Daily Telegraph, Daily Mail and the Mirror, as well as on websites such as MSN who have now included Tamagotchi in their Christmas Gift Guide. Tamagotchi Friends has also just been listed on The Good Toy Guide where it has been recognised for “encouraging emotional development such as caring and nurturing”.

Vicki Elmer, product manager at Bandai, commented: “The response we have had to the return of Tamagotchi has been amazing. We have worked really hard on our launch campaign and are also putting the finishing touches to some exciting PR activity for the New Year, so keep watching this space. We’d like to thank our customers for their support in recent weeks in helping us promote Tamagotchi Friends via in-store point of sale, website banners, window displays and social media and we look forward to building on these rewarding partnerships throughout 2014.”

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