LICENSING NEWS

Exclusive: BLE’s Anna Knight says “welcome back!”

Published on: 11th October 2021

Anna outlines all there is to look forward to, and what attendees should know about the in-person BLE event.

Toy World spoke to Anna Knight, VP Licensing, Informa Markets, about Brand Licensing Europe’s much anticipated return to Excel London from 17th-19th November, which will see the licensing industry gather under one roof again for the first time in a very long time.

Anna told us that the team is really excited to welcome everyone back: “It will have been two years since BLE was last held in-person and it’ll be the first time many people in this community will be able to meet up again. It’s been a very tough period for everyone, but finally events are open and back on. My mantra is – let yourself be excited,” she explained.

Anna admits that the logistics of organising a show during a pandemic have been a challenge, but is confident that her team can deliver a great event whilst ensuring the safety of exhibitors and visitors.

“We also have our online event two weeks after our in-person event, which will cater to those unable to make it this year,” she added. “The complexity of dual-organising in this manner is also a challenge, but one which the team is working really hard to successfully overcome, so it can deliver everything attendees expect.”

Anna revealed which major names will be attending, what Covid safety measures will be in place and shared some exciting news about the character parade.

“I’d like to take the chance here to say a massive thank you to everyone from the toy industry – retailers, brands and manufacturers – who have supported us throughout the pandemic,” she added. “We really can’t wait to see you at BLE in November.”

With more detail on what to expect from the show this year, the increased focus on running an environmentally responsible event, the latest travel information and, importantly, when to turn up for after show drinks, read the full article which appeared in the October edition of Toy World here.

 

 

 

 

 

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