Exclusive: Caoss theory – Alfi Ariff on maximising your Amazon strategy

Published on: 7th August 2020

Toy World finds out what the online retail giant offers toy companies, and how Caoss can help businesses make the most of eCommerce opportunities.

With omni-channel approaches becoming an increasingly important part of business strategy, especially post-pandemic, attention is turning to online platforms in a bid to reach consumers in all corners of the market.

Alfi Ariff is the managing director of the full-service Amazon-approved agency Caoss. The company, which has offices in the UK and South East Asia, and plans to open a German office early next year, offers a package of Amazon-centric services covering strategic consultancy, staff training, best practice optimisation, enhanced branding, global expansion and a full range of advertising services.

“It’s globally recognised that Amazon should be a critical element of any omni-channel eCommerce strategy,” Alfi explains. “Toys & Games is one of the biggest and most established vertical markets on Amazon; the opportunity in this category is huge and growing all the time. Ensuring that your brands and products are correctly presented and fully utilising all the tools Amazon provide is key to maximising revenue and profit. Caoss’ services are geared towards getting the key basic pillars on Amazon right and running at an optimal level.”

Amazon has been growing for some time, Alfi tells us, and the Covid-19 pandemic has forced some reluctant, late-adopter consumers online while dramatically increasing the online spend for others. “What percentage of your business sales should be on Amazon?,” he asks. “100%? 50%? 25%? 15%? In 2020, if the figure is a single digit then your Amazon business is probably underperforming.”

Caoss offers a free audit of business’ Amazon propositions, so even if that part of the business appears to be doing well, there’s nothing to lose. Alfi adds: “There are often multiple marginal gains that can make a significant difference overall. Of course, if you feel your Amazon business is well below par or you want to take back control, we can help to implement immediate, deep-seated changes.”

To read the full interview, which was published in the August issue of Toy World, click here.

For more information, email or call 0333 900 2100.


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