NEWS

Exclusive: Company Profile – DKB Toys

Published on: 12th May 2022

Toy World caught up with DKB Toys & Distribution MD Chris Lohmeyer to find out how the company’s first 18 months in business has gone, and what lies ahead for 2022.

Toy World first profiled DKB Toys & Distribution back in February last year, almost six months after the company was launched. In that interview, Chris spoke about his goal of establishing a toy and distribution company that offers service “like no other.” So, have the first 18 months gone according to plan?

Chris laughs wryly: “We have faced container shortages, Covid, sky-high shipping prices, lockdowns, a shortage of HGV drivers and Brexit. Apart from that, it has all gone swimmingly.” However, despite all the challenges, Chris is keen to focus on the upsides: “I believe you learn more in hard times than you do in good times. We’ve got the company up and running, we have developed good business with a number of majors as well as the independent trade. We have gone from just me to a team of six people, and now we’re introducing some exciting new brands to our portfolio.”

Chris went on to tak about the new brands joining the range for 2022, which include Crazy Aarons putty and slime.

“The independents are already excited that the range is coming back,” Chris tells us. “It was always a massive margin driver for them. And we’re going to make sure that we control online sales carefully – only authorised sellers will be able to offer the range on Amazon and other online platforms.”

The company is taking considered steps to ensure that it will make life easier for its trade customers, with a new trade website.

“When we set the business up, we said that we wanted to become the largest distributor in the UK – and the new website will go a long way to helping us achieve this ambition,” states Chris.

With more on this, and the rest of the growing DKB Toys & Distribution portfolio, which already includes Melissa & Doug, Alex Brands and Crazy Forts, read the full article, which appeared in the May edition of Toy World, by clicking here.

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