Exclusive: DKB Toys – giving the customer control

Published on: 4th February 2021

MD of DKB Toys Chris Lohmeyer tells us about the driving force behind his approach to business and why the company is set for success.

DKB Distribution and its toy arm, DKB Toys, were founded last year, with the aim of offering a one-stop-shop for some of the biggest and best toy brands on the market. MD Chris Lohmeyer is no newcomer to the toy industry; prior to his current role, he spent four years at Hasbro and was at MGA Entertainment for a further two, where he gained experience working with distributors including A.B.Gee and HTI. He has now set up a new UK-based distribution operation, jumping at the chance to try something new, and hasn’t looked back since. Coming from a toy background, Chris knows what works and what doesn’t, and tells us that margins will be competitive and stock availability assured.

DKB Toys launched in 2020, timing that was ‘not without its challenges’. However, the ongoing situation in the UK also presents opportunities and DKB is poised to capitalise on demand with a unique system designed to make life easier for retail customers.

“The goal here is to create a toy and distribution company that offers a service like no other,” Chris explains. “Open orders, for example, should be something you can access easily; one click should allow you to change dates, move orders around – anything you want to do, you should be able to do quickly and easily.”

Chris tells us how DKB Toys is putting control back into his customers’ hands by investing in a bespoke back-order system with a plugin for the website that will manage the company’s existing portfolio of brands and products, and allow for easy onboarding of new ones.

“One of the big things for me, and something I really want readers to understand, is that DKB is not a ‘here today, gone tomorrow’ company,” says Chris. “We really are here for the long haul.”  He has a passion for dealing with indies, which he describes as ‘some of the nicest people in the trade’. “They really care,” he told us. “Our indies need more focus and a little more love, and DKB is here to give them that.”

To find out more about how DKB customers can save valuable time and energy, and hear about the extensive range offered by the company  – which includes own-brands Plasma Cars and Crazy-Forts (pictured), as well as Alex Global Brands, a tie up with HMV and a distribution deal with Hasbro, read the full interview with Chris. This appeared in the February edition of Toy World and can be accessed here.


Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club


Amazon blames social media for fake reviews

Rubies adds Amelia Fang to its licensed costume portfolio

Tonies adds characters from classic children’s books to range

Wilton Bradley appoints Jeff Goldstein as country manager for the US and Canada

TopBright expands into Europe

Zapf, MGA, Sawdust and Rainbows, Mookie and many more celebrate Loved by Parents wins

More new roles added to the Toy World recruitment section

New Giraffe Insights research: international kids gifting behaviours