Exclusive: DKL Marketing acquired by Beysal

Published on: 15th October 2019

New company to be headed up by industry stalwart Terry Crew.

Terry Crew.

International toy supplier Beysal has completed a deal to acquire UK-based toy company DKL Marketing. Beysal is already well-established in the Latin American market, with extensive distribution in Mexico, Brazil, Colombia, Chile and Peru. It also launched into Spanish and Portugese markets 18 months ago, and according to Terry Crew, has been keen to open up in the UK market.

The acquisition will see the new company continue to support and develop the ranges that DKL firmly established in the UK market – Hama Beads, Plus Plus and Breyer – while also introducing a selection of products developed by Beysal into the portfolio.

Terry told Toy World: “The new company, which will be called DKL-Beysal, will be based in Northampton, at the previous DKL premises. There is already a solid infrastructure and great team in place, which will be bolstered by both myself and sales manager Gary Cockerell, who I have worked with for many years. We will be exhibiting at Toy Fair, on the usual DKL stand, and we look forward to introducing our new range to existing and new retail partners.”


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