Exclusive: evolving opportunities at Generation Media

Published on: 12th July 2021

The team at Generation Media is feeling positive about the route forward out of lockdown. MD Lisa Morgan spoke to Rachael Simpson-Jones.

Lisa told Toy World: “We are looking forward to getting back together in the office, meeting up with colleagues and friends as well as our clients and supplier partners. I’m exceptionally proud of how our team has navigated the pandemic; everyone has pulled together and embraced some totally new ways of working that are likely to continue even when we are back in the office.

“Our focus remains on meeting the needs of our clients, and they are looking to evolve strategies more than ever, which is exciting. Many toy clients have previously taken quite a traditional approach to marketing, but the pandemic has encouraged people to be more innovative and look for new opportunities in places they may not have considered before to keep pace with the changing landscape.”

Lisa told us more about how the team has been bolstered with new appointments, and how Generation Media has gone from strength to strength, expanding the number of services it can offer its client base, and developing young talent in the industry.

She discussed the impact of the pandemic and subsequent lockdowns on the kids and family media space, and how Generation Media has reacted. Lisa also shared news on the new Generation Media Academy, a weekly training programme hosted online that will continue to run even when things are back to normal, and told us more about the agency’s media mix modeller, The Media Aggregator.

In March, Gen Media announced the opening of a dedicated German hub. “We’ve secured two high profile clients in the German market since March, bolstering the entertainment, toy and fashion brands we’re already running directly through central management from the UK office,” Lisa told us. “I can say for sure that our sights are firmly set on global expansion.”

Lisa was also keen to thank Generation Media’s partners, friends and colleagues for their continued support. “Without everyone involved in our business being there when we needed them to be, we wouldn’t be able to tell our good news story. I feel very privileged to be part of an industry filled with inspiring, amazing people that I get to work with every day, the Toy World team included,” she said.

To read the full interview, which featured in the July edition of Toy World, click here.


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