Exclusive: Going above and beyond with Octonauts

Published on: 12th October 2021

Toy World spoke to Silvergate Media’s Lisa Macdonald and Moose Toys’ Joe Smith about a new direction for the Octonauts property.

Silvergate’s Octonauts: Above & Beyond arrived on Netflix on 7th September, introducing audiences to new characters, new vehicles and new environments as the intrepid crew takes its adventures onto land for the first time ever. A week after the release, Toy World spoke to Lisa Macdonald, senior vice president CP and TV Sales, North America, EMEA, Aus/NZ, Silvergate Media, and Joe Smith, senior director of Global Marketing, Licensed Brands, Moose Toys, about the property and what this new direction offers its master toy partner in terms of development potential.

“The whole world of Octonauts wants to be a toy,” Joe told us. “There are iconic characters, a fleet of cool Gup vehicles and unique play patterns to enjoy. The new mobile headquarters, the Octoray, will stand out on-shelf. Safe to say, our development pipeline is full for years to come. We look forward to unveiling the entire Octonauts 2022 range early next year.”

Lisa added: “I must give a well-deserved shout-out to our production team, which has done a fantastic job of introducing new narratives, locations, characters and vehicles that reflect the land-based focused of the new series. It will also become evident when Moose’s master toy range launches that the new master toy range combines both old and new Octonauts elements. Above & Beyond is an evolution, not a revolution. We wanted to gently move the themes and storylines along whilst remaining respectful to what our fans know and love, and what has made Octonauts such a success so far.”

To discover what sets Octonauts apart from other animated pre-school properties, and find out more about next year’s new ranges from Moose, read the fill article, which appeared in October’s Toy World, here.


Friday Blog

Innocent until proven guilty …it’s the Friday Blog!

Little Tikes unveils toys based on ‘Let’s Go Cozy Coupe’

Kidicraft bolsters team with two new appointments

Exclusive: embracing Plush

Exclusive: NPD Insight half way through 2022

IMC Toys opens Australian subsidiary

Kids India 2022 to make Indian toy market more accessible

Moonbug announces new content deal with BBC

Toys4You Sutton Coldfield becomes Toymaster member

Lego to stage two-day immersive Mission to Mars event