Exclusive: introducing ToyZone

Published on: 11th May 2022

Toy World spoke to Jose Manuel Diaz Ballarin and Alex Prieto about why toy companies should consider a partnership with design agency ToyZone.

ToyZone, an innovative and enthusiastic specialist toy design agency, is enjoying strong success, with design collaborations continuing to rack up and an ever-increasing suite of services on offer. Jose Manuel Diaz Ballarin, president of Sales & Marketing at Eolo Toys and co-founder of ToyZone, and Alex Prieto, co-founder and director of Fun at Eolo Toys and ToyZone, told us more about the agency and how it can support product and entertainment launches.

“The beta version of the agency launched four years ago in Spain, and the Covid-19 pandemic then gave us the time and space to both fine-tune it and consolidate our offering,” explained Jose. “The agency was created with the intention to offer toy companies and inventors a one-stop-shop for their toy development, design and entertainment needs. We’re toy professionals ourselves, so we both know how painful it can be to find the right team or partner.”

Alex continued: “Eolo is of course a key customer of ToyZone, and our ToyZoners – the great creative team behind ToyZone – is one of the reasons Eolo is always smiling. We offer a raft of services that can be accessed by anyone and everyone. We offer a 360° approach to toy design, from conception, branding and sourcing right through to manufacturing. Looking at entertainment, ToyZone will help give your brand a second, virtual life that encompasses everything from basic motion graphics used to demo projects to full animated series and state-ofthe-art in-app games. All are connected to our data science technology, which provides direct audience reports, instant rewards and much more.”

“Our combined experience makes us the perfect companion for any toy company: our existing clients see us as their personal toy advisors,” added Jose.

ToyZone success stories include Eolo’s Marvel Battle Cubes, made in association with Boti and fully designed by ToyZone, and Jiggly Pets. The duo told us that many other toys are currently in development, but most are under NDAs.

To find out more about how the company stays on top of trends and key market information and what sets ToyZone-designed toys, games and other products apart from others in the marketplace, read the full article, which appeared in the May edition of Toy World here.

Readers interested in working with ToyZone can find out more and get in touch by visiting the new website – – or emailing


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