NEWS

Exclusive: John Grice on Naylor Activity Tunnels

Published on: 15th August 2022

Toy World spoke to John Grice, managing director of Naylor Activity Tunnels, about the company’s growing range of durable products, which will help encourage physical play for many years.

Naylor Activity Tunnels

John Grice

Tell us a bit about Naylor – what’s the company ethos, and what do you produce?

We are a long-established UK manufacturer. Our product range, and the way in which we use technology, has evolved over the years in response to customer demand. This has seen us design and develop a range of children’s activity tunnels that caters to the growing market demand for both indoor and outdoor play solutions that encourage exercise while playing.

We are committed to making high quality activity tunnels that children enjoy playing with. All our tunnels are independently tested and meet the European Child Safety Standard EN71.

What stands your tunnels apart from other play tunnels on the marketplace?

Our children’s tunnels are made from strong and durable PVC material which makes them super strong, long lasting, easy to clean and easy to store away. A spring steel wire coil, fully enclosed in a heavy-duty, hard-wearing cover strip, means our tunnels are flexible and self-supportive, and their size allows the tunnels to be adapted for use with other toys already in any kid’s collection.

Naylor Activity Tunnels

What plans have you got for product development and new 2022 launches?

Since we began producing our tunnels in 2017, we’ve expanded both our colour options and the length/size of tunnels so older children can enjoy playing in them just as much as younger ones. We offer our tunnels in a choice of six bright, eye-catching colours. In our single colour range, we offer two lengths and diameters which means we cater for children of all ages. We also offer a multi colour tunnel, in the small tunnel option.

We’re constantly reviewing our product range and listening to our customer feedback to improve our offering and meet the requirements of our consumers.

Why should retailers stock your tunnels – what do they offer from a retail perspective?

We manufacture all our Naylor Activity Tunnels in our Yorkshire-based factory and are well-placed to increase production to meet retailer and customer demand, whilst guaranteeing the quality of production and the finished tunnels.

How do you support your retail partners, and how should retailers interested in stocking them get in touch?

We enjoy close relations with our retail partners, working with them to address any questions and queries they or their customers have. We also possess the infrastructure to respond quickly to bulk orders. Anyone interested in stocking our activity tunnels is invited to visit www.nayloractivitytunnels.co.uk, email nayloractivity@naylor.co.uk or call 01226 444 378 for more information.

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