Exclusive: Just Play’s new Sesame Street launch

Published on: 16th January 2023

Sesame Street is slated to be Just Play’s biggest global toy launch of new licensed product coming to market in 2023.

Just Play UK details everything readers need to know about the raft of new licensed toys coming to market in 2023 for the powerhouse pre-school brand Sesame Street.

For generations, the classic, beloved franchise Sesame Street has been a firm favourite with pre-schoolers across the globe. The team at Just Play is therefore extremely excited to partner with Sesame Workshop on the development of an extensive new toy range that promises to delight today’s pre-schoolers and cement Sesame Street’s reputation as a modern-day favourite.

First teased in September 22, the all-new Just Play product line will showcase fan-favourite characters across plush, feature plush, figures and electronic learning aids, all of which are linked closely to the intrinsic values of Sesame Steet and will help children grow smarter, stronger and kinder. The company says the Just Play range promises to deliver the most giggle-inducing, interactive and fun toys launching in the UK this spring, with further new items launching in autumn.

As the No.1 plush manufacturer in the US toy market, Just Play’s expertise will deliver beautiful plush toys across a range of price points, ensuring there is a product suitable for everyone.

With new content to come in 2023, ensuring Sesame Street continues to resonate with today’s pre-schoolers, it is set to be an exciting year for the property. The Just Play Sesame Street range is available now. For sales enquiries, contact

To read the full article which details all the new products which include Elmo, Cookie Monster, Bert and Ernie click here.



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