Exclusive: Little Brian gets bigger

Published on: 6th April 2022

Little Brian marketing manager, Emily Griffiths, tells Toy World about the company’s rebrand and the benefits it will offer its customers.

Arts & crafts brand Little Brian has unveiled a new look as it begins selling directly to UK retailers rather than via distribution partners.

The company decided to reinforce its identity by bringing the brand to life with the creation of a Little Brian mascot. “As well as introducing the new mascot, we’ve implemented a vivid, multicoloured theme across all of our packaging,” Emily explains. “This will instantly communicate our brand’s fun-factor and the creative possibilities it brings, via all the different colours and shades in the range.”

The fresh and modern new look, coupled with a comprehensive marketing strategy, signifies the beginning of a new phase of development and growth for the company. As well as lots of new products, the whole range has undergone a rebrand.

Emily tells us more about the company’s products, packaging, website and social channels, as the brand goes through an intensive period of product development, with a host of key product launches that will be staggered throughout 2022.

Feedback from influencers who have reviewed the products in their updated packaging, alongside the Little Brian character, have been very positive. Brand recognition is high among parents and Emily says the reaction from children to the Little Brian character has been ‘even better than we imagined’.

“The Little Brian range covers a variety of price points and features a uniquely diverse set of products that really make this brand stand out from the crowd,” she adds. “Retailers can contact us directly on 01706 666 620 or email: Our sales team will be delighted to get in touch to start the ball rolling.”
To find out more about the new products for spring/summer 2022 that will be launching alongside the rebrand, read the full article, which appeared in the April edition of Toy World, here.



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