Exclusive: Posh Paws on how the company is evolving

Published on: 10th August 2022

As Posh Paws celebrates its 15th anniversary, we catch up with Lauren Shipman to find out how the company has changed and where it is heading.

Posh Paws has continued to grow and evolve with the changing retail landscape over the past 15 years, including looking at new ways to present its ranges during the pandemic when customers could rarely touch and feel products, and consumers were switching their buying habits to online purchases.

Posh Paws started out in 2007 as a predominantly nonbranded plush supplier, and within a couple of years was making significant leaps into the licensing world by securing licensed brands from Universal and Disney. For many years the company focused on TV and movie character licences, and has also expanded its portfolio into non-character brands, such as Swizzels, which has moved Posh Paws into the gift space.

“We are enjoying a fantastic year this year with some major movie and TV launches including Jurassic World Dominion and Minions: The Rise of Gru,” says Lauren. “We have more licensed properties launching later this year with the likes of Gabby’s Dollhouse, ET and new product in our Jurassic World franchise range.”

The company’s biggest investment has been with its in-house design team, which has resulted in success with own brand ranges. Posh Paws is now committed to building this side of our portfolio.

“Whilst there have been many changes over the years, one thing that has not changed is our dedication to deliver plush products into the market that have a superior quality, with support from an excellent customer services team,” explains Lauren.

To read more on how the plush market has evolved over the years, including addressing sustainability issues, what the team looks for when adding new licences to its portfolio, what customers can expect for the rest of 2022 and beyond, read the full article, which appeared in the August edition of Toy World, here.



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