Exclusive: Ready, steady, go at Nikko

Published on: 8th September 2020

Simon Juniper of Nikko Toys looks forward to Christmas and what the company has to offer as the new season gets underway. 

Nikko Toys Simon

Toy World caught up with RC specialist Nikko Toys’ head of international sales (EMEA), Simon Juniper, to find out if Covid-19 has impacted its planning for this year, the big Christmas lines to look out for and how the company’s marketing plans will support them in the marketplace.

“While there have been some challenges this year, Nikko Toys has met them head on and overcome them,” explains Simon. “We’ve worked hard to reduce our lead times across Q2 and Q3 orders in anticipation of markets reopening, and have been developing digital presentations for our 2021 introductions. To be honest, our focus and plans for the year have not changed much. Though 2020 is only our second year of trading, we’ve been able to deliver 100% of our orders on time, even though they’ve exceeded the targets set for the year. We’ve not felt the decreases that some other companies have been impacted by.

With the gifting season slowly approaching, Simon details some of the new products from Nikko set to make Christmas lists’ this year.

“The new Color Wheels and Speed Swipe cars, from our Road Rippers range, bring some sorely missed innovation back into the Lights & Sound vehicle aisle. With its colour change technology and our touchless racing Try-Me’s, the Road Rippers brand continues to bring excitement and theatre to retail shelves in the form of quality products.”

With its new products and marketing plans in place ahead of Q4, Simon highlights the brands ultimate goals moving forward. “The Nikko brand has been a category leader for the last 60 years. Nikko Toys is now continuing this tradition with its innovative RC range, which seeks to excite users across the globe with its special functions and stunning performance. We’re aware of kids’ evolving demands when it comes to toys, so we make sure that our products offer impactful features to excite the imagination.” He concludes, “In everything we do, our overarching goal is to give future generations the same sense of wonder and amazement that we had when we first played with RC cars.”

Read the full interview with Simon in the September issue of Toy World, here.


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