Exclusive: Nursery Rhyme Time – Bandai introduces CoComelon

Published on: 10th August 2020

Bandai UK will distribute the CoComelon toy range for the UK, France, Italy, Spain and Portugal. Toy World spoke to MD Nic Aldridge about the new range.

CoComelonNic told Toy World that the range has been received incredibly well. “We had been tracking the property for quite some time before launch, and we knew from the 88m channel subscribers and 4b monthly views that CoComelon already had a huge following amongst pre-schoolers and parents,” he explained. “We can also see from the comments posted by parents that CoComelon toys are in high demand and this has been shown in the early pre-order figures, which have massively exceeded our expectations.”

The CoComelon range has been kept tight for launch, focusing on key play patterns for pre-schoolers. There’s a spread of price points, with products focused on favourite characters from the YouTube content, as well as key themes from the most highly viewed videos. With bright and colourful packaging, the range has huge shelf appeal.

Nic shared details of the CoComelon launch, which will benefit from a full marketing campaign targeting parents, grandparents and pre-schoolers, and told us about how the range will be expanded for spring 2021.

“We are incredibly excited to launch this range and get the product out into the market,” he concluded. “Jazwares has created a fantastic product line, and it’s great to see that consumers are reacting to the product in the same way that they have to the content.”

To read more of the brand profile that appeared in the August issue of Toy World, click here.


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