Toy World continues its in-depth overview of Spielwarenmesse 2023, which returns to the Nuremberg Exhibition Centre from 1st-5th February after a two-year hiatus.
Toy World took a quick look at how things are shaping up in the final few weeks, and spoke to Christian Ulrich, spokesperson of the Executive Board at Spielwarenmesse eG, about the international trade fair.
Around 2,000 exhibitors from across the toy and games market will descend upon to the Nuremberg Exhibition Centre in early February, while the last day of January, the 31st, sees the PressPreview take place once again. The show will serve as a launchpad for the toys, games and kids’ products that companies are tipping for success in international markets.
A strong UK contingent will be making its way to the fair this year including Brainstorm, Cheatwell, Golden Bear, HoloToyz, Hornby, One For Fun, Rainbow Designs, The Desi Doll Company, Wow! Stuff and many more, which will all be showcasing their newest launches at the event.
With plenty to see and do at this year’s show across the five days, and to help visitors plan their visit in advance, Spielwarenmesse eG has launched its new Spielwarenmesse app, where all exhibitors, brands and licences can be browsed. The app also has a ‘Guide’ function to help visitors find their way around the large fair and meet up with friends and colleagues. The networking platform Spielwarenmesse Digital will also be available, giving visitors the ability to arrange appointments with exhibitors in advance.
Toy World publisher John Baulch (john@toyworldmag.co.uk), sales director Mark Austin (mark@toyworldmag.co.uk) and editor Rachael Simpson-Jones (rachael@toyworldmag.co.uk) will all be heading to Nuremberg for Spielwarenmesse 2023 and their diaries are already filling up. To book an appointment ASAP, drop them a line.
In late 2022, spokespeople from Spielwarenmesse eG embarked on a 20-country Dialogue Tour, giving selected journalists and industry representatives an informative presentation and a Q&A session about the fair. Over drinks and bowling, trade journalists from the UK heard all about the latest additions to the international show, its continued importance to the trade show calendar, and how Spielwarenmesse eG’s fair portfolio continues to grow.
To find out what is in store for Spielwarenmesse 2023, as well as read the interview with Christian Ulrich, see our preview, which featured in the January issue of Toy World, here.
