Toy World spoke to a number of suppliers to ask them to share their expertise in the Games & Puzzles category.

We asked the suppliers how sales can be maximised this year and what their advice would be to retailers wanting to hold in-store retail games events and promotions.

With thanks to Roger Martin, Hobby & Independent channel director, Asmodee; Ben Hogg, marketing manager, Vivid Goliath; Karen Clarke, UK brand director, Smart Toys & Games; Toby Davies, commercial director, Steamforged Games;
Hannah Cornish, account manager South & Ireland, Big Potato Games; Stewart Middleton, consultant, VR Distribution; Daniel King, general Manager, Cartamundi UK; Katy Fletcher, head of Marketing and Product Development, Ravensburger; Phil Hooper, commercial Director UK, Spin Master; David Harrison, Licensed channel sales controller, IG Design Group Games; and Jack Probyn, sales and marketing specialist, Winning Moves.

“Right now, tabletop gaming is bigger than it’s ever been, and people are trying more diverse games than ever before, so it’s a great time to look at running events to attract a new audience,” advises Toby Davies. “With lockdowns easing, gaming now needs to compete with other leisure activities that people have been denied for a long time. So, to get the most out of events and maximise sales, it’s crucial you provide as much relevant content as you can both in-store and online.”

It is hoped that the popularity of board games that came to the fore during the pandemic will continue. David Harrison points out: “Redefining what family life will look like going forward, kids will hopefully retain the connection to family time and gaming in particular, seeking out and spending quality time together.”

To read all the comments, which appeared in the Toy World Games & Puzzles Supplement, click here.