Toikido partners with PMI for Among Us distribution

Published on: 5th March 2021

The agreement between Toikido and PMI includes extensive worldwide distribution rights for Among Us product which is scheduled for launch in May.

Toikido, founded by Darran Garnham, has partnered with PMI as a key distributor after landing the master toy deal for Innersloth Games’ smash-hit game, Among Us.

Among Us, with over 500m+ downloads, disrupted the game scene worldwide when it became the most downloaded game in 2020, and still continues to break records while growing its massive following.

The distribution agreement between Toikido and PMI includes extensive worldwide distribution rights. The exciting line of great quality and appealing toys will include a wide variety of super-cool collectible figures, playsets, action figures, stampers, key chains and plush products.

Toikido holds global Among Us master toy rights across several categories including collectibles, figures, plush, play sets, RC and more. The company is building phenomenal plans for Among US game fans to access amazing products while ensuring the toys reflect the style of the game.

Toikido is a London based entertainment company at the cutting edge of digital design and toys. With a global reach, the company has an ecosystem across licensing, gaming, music and entertainment, and is passionate and knowledgeable with a culture and structure designed to move fast. PMI was a natural choice as the distributor, with a love of trends and innovation, alongside the drive to get products into the hands of the fans.

Darran Garnham of Toikido commented: “We are proud to be partnering with PMI. PMI’s exceptional network, reach, experience and passion for gaming are the perfect match for this hit brand’s toy line.”

Omer Dekel of PMI added: “The only thing more exciting than working with Darran again, is working with Darran and his new company Toikido on the master toy line for Among Us – what an amazing opportunity and honour. The Among Us toy line will join a long list of our ever-popular ranges including Fortnite, Harry Potter, WWE and many more. We are moving full steam ahead and are happy to announce that the Among Us Launch is scheduled for mid-May, just a few months away.


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