With input from a host of senior industry figures, this Touching Base feature looks ahead to what’s to come in 2022 for suppliers in the industry.
Rachael Simpson Jones caught up with leading suppliers to find out what they are most excited about for 2022, what challenges lie ahead and how they feel the next 12 months will pan out, both for their business and the wider toy community.
Although agreed that supply and cost challenges look set to continue, everyone we spoke to was unanimous about the resiliance of the toy trade. As Kate Gibson said, “We’ve all been put to the test in the last two years and have learned an incredible amount. A recent planning session left me with nothing but enthusiasm for the opportunities that lie ahead next year and admiration for the strength of our team and its ability to deliver on those plans.”
Everyone was optimistic for the year ahead. “The next twelve months is a really exciting time for the toy industry,” explained Jamie Dickinson. “It was great to see retail open back up in 2021 and to trade again in a normal way.” Sue Barratt added: “Consumer confidence will be a key issue and we certainly hope that great toy products, from us and from others, will have consumers wanting more and shopping for more.”
Thanks to John Briggs – commercial director, Epoch Making Toys; Mary Wood – general manager UK & Ireland, Tomy; Jamie Dickinson, marketing communications manager, Playmobil; Sue Barratt – UK country manager, IMC Toys; Phil Ratcliffe – joint managing director, MV Sports & Leisure; Nancy Fielden – marketing manager, HTI Toys; David Allan – managing director, Toynamics UK & Ireland; Sarah Dayus – sales director, Great Gizmos; Nick Thomas – General manager, Vivid Goliath; Martin Whitaker – managing director, Simba Smoby Toys UK; Anthony Grimaud – managing director/CEO, Canal Toys; Clive Wooster – managing director, Geomagworld; Damien Collett -head of sales UK & Ireland, SES Creative; Andrew Hardwidge – sales manager, A.B.Gee; Anil Boodhoo – director, Asmodee UK; Annie Sullivan – general manager, UK/Northern EU & MEA, Funrise; Kate Gibson – managing director, Gibsons Games; Phil Cassidy – managing director, Casdon Toys; Nic Aldridge – managing director, Bandai UK; Nat Southworth – managing director, KAP Toys; Nick Saunders – sales and marketing director, Brainstorm Toys; Neil Bandtock – managing director, MGA Entertainment UK & Ireland; Darran Garnham – founder, Toikido;
To read the full article, which appeared in the January edition of Toy World, click here.