We look at what’s taking place at Toy Fair this year and caught up with Majen Immink and Roland Earl as planning entered its final stages.
London Toy Fair is back for its 69th iteration in January, when it will once again draw crowds of visitors keen to discover the latest toys, games and hobby products from leading toy suppliers, innovative new ideas from young start-ups and developments in the pipeline for the coming months and years.
If the content of this year’s huge Toy Fair Preview is anything to go by, everyone is very much looking forward to the return of the UK’s leading toy trade show.
The show opens with its traditional Press Day, which sees journalists from across TV, print, online and social media descend upon the event to cover the show, news on toy trends, award-winning products and much more. The Toy Fair Hero Toys Awards will also take place on the 24th as well as the Stand Awards and Editor’s Choice Awards.
There’s a wealth of information for visitors in our preview in the January edition of Toy World, and we caught up with Majen Immink, head of Operations at Toy Fair and sales at the BTHA, and Roland Earl, director general at the BTHA, about the event.
When asked what he was particularly looking forward to, Roland said: “Quite simply, bringing the industry we all love together in one place, soaking in every moment and enjoying the real buzz around the show.”
As always, our exhaustive Toy Fair Preview section also contains everything readers need to know about exhibitors at show, including the very best retail offers to take advantage of, the major launches to look out for and the innovative products set to shake up retailers’ shelves.
To find out how to make the most of your time there, and what else there is to look forward to, read the full article here.
Our special Touching Base feature also rounds up which products suppliers are most excited about presenting at Toy Fair this year. (Read that here).
if you haven’t yet signed up for your free visitor pass yet, make sure you do so now at www.toyfair.co.uk.