Exclusive: Toy Fair 23 Touching Base

Published on: 11th January 2023

Toy World caught up with leading suppliers to find out which product lines they are most excited about presenting at Toy Fair this year.

We also asked if they would be kind enough to send a photo of themselves proudly displaying their chosen item. Some entered fully into the spirit of the request and embraced the idea with gusto. We’ll assume the others were far too busy in the run-up to Christmas, ensuring the trading year finished on a high and making preparations for their Toy Fair stand.

All of the items selected will be on display at the Toy Fair in London, along with thousands of other great new products from over 150 companies.

Many thanks to all those who took part: Anita Card of Commotion; Becky Matthews of Golden Bear Toys; Ranson Ma of Smart Zone; Glenn McGrath of United Wheels; Damien Collett of SES Creative; Lynette Leet of John Adams; Stewart Middleton of VR Distribution; Chloe Burrowes of Vivid Goliath; Andrew Hardwidge of A.B.Gee; Simon Prest of Orchard Toys; Grant Gie of Creative Kids; Patrick Downs of Keel Toys; Gary Wadhwani of Craft Buddy; Abigail Gardner of Toynamics UK & Ireland; Karen Clarke of Smart Toys and Games; Graham Gardiner of Rubies; Lauren Shipman of Posh Paws; Brea Brand of Connetix Tiles; David Kelly of Magformers UK; Bev Cochrane of Orange Tree Toys; Neil Montgomery of Juratoys UK; Anthony Grimaud of Canal Toys; Nazneen Yasin of Fabula Toys; John Briggs of Epoch Making Toys; Phil Ratcliffe of MV Sports & Leisure; Mark Hunt of Character Options;Mayur Pattni of Simba Smoby UK; Sarah Dayus of Great Gizmos; Suzie Howes of Magicbox; Phil Hooper – of Plus-Plus UK & Ireland; Katy Fletcher of Ravensburger; Neil Shinner of Moose Toys; David Mordecai of One For Fun; Roy Greenwood of Kidicraft; Nathaniel Southworth of KAP Toys; Amy Saunders of Just Play UK; Eva Verhaak of Funko; Simon Tomlinson of Learning Resources; Verity Page of Flair GP; Christopher Fok of iDance International; Phil Cassidy of Casdon Toys; Andrew Brown of UK, Cartamundi; Greg Kirk of The Carat Shop; Dean Tempest of Big Potato Games; Debra Tiffany of Brainstorm and Holly Lackey of Basic Fun.

As Nat Southworth reacted: “This is like choosing my favourite child – impossible!” – although all our participants did come up with something to highlight at Toy Fair. You can find out what in the full article, which appeared in January’s Toy World here.

We’ll leave the last word to Steve Asbey of Cheatwell Games: “We have an outstanding product called Code Breakers. The box contains hundreds of cunning ciphers, and it’s up to you to crack the codes, reveal the mystery phrases, and win the game. You will KY for not knowing films such as S of TL, and you will RYE when you hear the answer to the phrase, E D has his D. So, there’s no T L the P for you to B the B and visit us on Stand E20. Y K it M S.”


The Sidemen co-create new card game Hit Send

The Late Late Toy Show showcases this year’s top toys

Did Black Friday boost retail footfall?

It’s the back of the net for Golden Bear’s Soccer Bot

Spin Master’s Unicorn Academy secures top spot on Netflix

Spring Fair announces major upgrade to show experiences

International pavilions well supported at Spielwarenmesse

Profits rise at Smyths Toys in Ireland

Canada’s Mastermind Toys under creditor protection

Master Replicas brings back Doctor Who statue line