Exclusive: Toymaster Preview

Published on: 10th May 2022

With one week to go until the show, Rachael Simpson-Jones provides all you need to know to plan your visit and speaks to the Toymaster team about how the buying group is evolving this year.

The hugely popular Toymaster May show returns this month after being forced to sit out its 2020 and 2021 iterations by the Covid-19 pandemic. Once again taking place at its usual haunt, the Double Tree by Hilton Majestic Hotel in Harrogate, the three-day show runs from Tuesday 17th May to Thursday 19th May and will play host to a raft of big names within the industry – including a number so far absent from other 2022 trade shows.

The Toymaster May show is a special one and occupies a special place in the hearts of retailers and exhibitors alike. Open to all independent retailers, whether or not they are members of the Toymaster buying group, the unique three-day trade event offers visitors unfettered access to the biggest and best toy and game companies in the business: the group has around 160 suppliers in total, though naturally they won’t all be present at the show. Among the 108 that will be, almost 30 of which weren’t present in 2019, are several major suppliers that so far haven’t appeared at other major trade shows, either through choice or because of cancellations: Lego for one, as well as Hasbro Mattel and Playmobil.

If you’ve attended the show before, you’ll be aware of its relaxed atmosphere, its comfortable surroundings, free lunches and evening entertainment. But our most recent meeting with MD Yogi Parmar, marketing director Paul Reader and business development manager Brian McLaughlin made it clear there’s still a number of retailers out there who perhaps don’t fully appreciate all the perks of membership – and don’t yet know they’re missing out on being part of a community like no other.

If you’re planning a visit to the show this year, the Toymaster team will be on hand to talk to retailers thinking about joining the group and discuss in-depth all the above points, and how it’s continuing to develop its support and services year after year.

The Toy World team will also be in attendance, and we’re all looking forward to catching up with fantastic indie retailers and top suppliers alike. See you there.

To find out more, read the full article, which appeared in the May edition of Toy World, by clicking here.

There’s also a comprehensive round up of the most important exhibitors at the show in our May issue, including the ranges to look out for and many of the show offers that will be available.


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