Exclusive: Working with Kayes of Cardiff

Published on: 5th July 2022

Philip Kaye chats to Sam Giltrow about the company’s growth and how smaller toy shops can benefit from access to its big brand partnerships.

Business is booming for toy distributor Kayes of Cardiff, which has been supplying independent retailers for 37 years. From its origin in 1985 as a regional wholesaler for Wales and the South West, specialising in pocket money and beach goods, Kayes of Cardiff has grown into a nationwide distributor providing access to big brands for smaller, independent retailers.

The recently announced partnerships with Orchard Toys, and appointment as a Mattel distribution partner to selected Toymaster and AIS members, means the distributor is now able to offer even more benefits to customers.

“We have touched on supplying multiples in the past, but what we focus is the smaller, independent sector,” owner Philip Kaye tells us. “Our philosophy is to buy in bulk, then break that down in order to offer independent retailers access to bigger brands in affordable quantities. This ensures they get value across the board. The more leading brands that we have, the more advantageous and economical our business becomes. Retailers can, in most cases, buy in bulk or in single quantities, as suits their business.”

The company boasts a large warehouse of around 30,000sq ft, in addition to external storage and showrooms in Cardiff. “We are bursting at the seams at the moment,” says Philip. “It’s great that our showrooms are back open so people can make an appointment to come and see us. Visitors are able to view every single item that we sell in our showrooms, and we’re always very happy to see them.”

To find out more, read the full article, which appeared in the July edition of Toy World, here.


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