The partnership will create the first retail loyalty programmes featuring DC Super Heroes.
Exquisite, on behalf of DC Entertainment, will partner with Warner Bros. Consumer Products to mark the coming together of smart promotional mechanics with world-class entertainment brands.
The retail loyalty programmes will feature DC’s iconic characters in promotional campaigns, including instant rewards programmes, redemption and sponsor rewards systems, games and spend and get offers at hypermarkets, supermarkets, petrol stations, convenience stores, and DIY and home improvement outlets across the EMEA region.
Michael Shina, CEO of Exquisite, said: “We are very excited to team up with Warner Bros. Consumer Products and to have the opportunity to work with the world-renowned DC brand. With a spectacular line-up of DC Super Heroes, alongside our roster of beautiful campaigns, we are confident and know we will have a successful partnership.”
Julian Moon, senior vice president and general manager EMEA, Warner Bros. Consumer Products EMEA, added: “Exquisite and its team are experts in retail marketing. The programmes they develop are attractive to new customers, and retain customers with added value incentives. This exciting partnership offers us an amazing opportunity to enhance the relationship their consumers have with DC Super Heroes, while extending the presence of WBCP’s portfolio across all sectors of European retail.”