Fabula Toys expands retail footprint

Published on: 31st March 2023

Fabula’s pre-school toys are now available across major retailer B&Q as well as independent toyshop Argosy.

Fabula Toys designs educational toys especially for the pre-school sector, which bring nursery rhymes alive. Each of the award-winning toys focus on a popular rhyme at a time, exploring the characters and narrative, while also helping develop key skills based around the Early Years Learning Goals such as Imagination, Vocabulary, Physical Exercise, STEM and the very relevant topics of Diversity and Inclusion.

Driven by the insight that nursery rhymes enjoy almost a monopoly in the area of pre-school entertainment, the simple concept of enacting popular rhymes makes each Fabula toy intuitive to the simplistic nature of play among children from birth to four years.

The brand currently offers five toys: the Incy Wincy Spider set of story gloves, If You’re Happy & You Know It inflatable activity dice, Five Little Monkeys’educational board game, The Finger Family set of 10 multicultural finger puppets and Wheels on the Bus foldable pop-up tent. The designs and universally appealing theme of nursery rhymes have made the products popular both among parents and toy-shoppers as well as nursery and pre-school educators.

“Over the course of the last 12 months, we have focused aggressively on increasing our footprint across the UK and we are thrilled at having two more popular names added to our list of partners,” said Nazneen Yasin, founder and director at Fabula Toys.

“We are still very new in this amazing industry filled with stalwarts and are very grateful to the attention and support we have received so far. In a lot of cases, we have been invited into the room and introduced across tables by established players, which goes to show that we are, in fact, part of a very supportive and healthy industry – which is something we should all collectively be very proud of. I am confident that 2023 will be another strong year for the world of toys and I look forward to sharing more exciting news soon.”

Currently Fabula Toys are available across popular marketplaces and independent shops as well as high street retailers, including Benjamin Pollocks Toyshop and Toys R Us. With Argosy Toys and B&Q joining the growing list of retailers stocking Fabula, the brand can now be purchased at over 300 locations in the country.

Fabula Toys can be reached by email at or by telephone on 020 3633 9684.


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