NEWS

Fall Toy Preview 2016 draws in optimistic crowd

Published on: 5th October 2016

More than 3,300 toymakers, buyers, licensors and trade guests from 36 countries were in Dallas last week to attend the TIA’s 10th annual Fall Toy Preview.

Fall-Toy-Preview480Held from 27th to 29th September at the Dallas Market Center, the long-lead marketplace drew 758 buyers from 359 retail outlets to preview new toys and games slated for release in 2017.

Retailers in attendance included Walmart, Target, Toys R Us, Amazon.com, Kmart, Michaels Arts and Crafts and A.C. Moore. Licensors were also on hand to broker deals that will bring beloved characters and brands to life, including Cartoon Network, Disney Consumer Products, NBC Universal and Nickelodeon.

Hundreds of toy companies displayed their new and developing product lines in open, closed or combination booths and showrooms. Many exhibitors remarked on the quality of their buyer appointments and were pleased with the positive feedback they received throughout the show.

This year also marked Fall Toy Preview’s 10th anniversary, an occasion that was recognised by the Dallas Convention & Visitors Bureau (CVB), which presented TIA with a special sculpture.

“Fall Toy Preview was a great success,” said Marian Bossard, TIA senior vice president of global market events. “The event drew a considerable, optimistic crowd and showcased thousands of compelling playthings from our industry’s most creative toymakers. Industry analysts are forecasting another successful year for the industry, and the innovative toys and games shown at Fall Toy Preview are sure to propel sales through the 2017 holiday shopping season.”

 

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