Families flock to Smoby Play Zone at Gloworm Festival

Published on: 15th August 2022

Simba Smoby Toys UK created a star attraction at this weekend’s Gloworm Festival with the popular Smoby Play Zone.

Smoby’s official sponsorship of Gloworm Festival celebrated the Gloworm ethos of playing in a warm, welcoming and creative environment. During the two-day-long event, festival going families were treated to a relaxed play experience with numerous playhouses slides and adventure courses from the range. A host of families were keen to book timed slots at the attraction, and those that needed a break from the searing temperatures were able to cool off in the AquaPlay tent.

Simba Smoby UK reports that over 1,000 kids came to play in the Smoby Play Zone, which operated 20 minute time slots to ensure everyone could take part. While children enjoyed themselves, their grown-ups took the weight of their feet on the parent zone benches. The aim was to create a natural garden experience of kids enjoying the Smoby outdoor products while parents kicked back and relaxed.

The Stephensons family was just one of the many families to enjoy the day, saying: “The whole event was great but the Smoby Play Zone was somewhere we could take a break, while our son Charlie played safely. It was a shame we couldn’t stay for hours, but it was only fair that more children could take a turn.”

Mayur Pattni, UK marketing manager at Simba Smoby Toys UK, commented: “Our awareness drive for Smoby has been tremendously successful. These family-focused activities, are ideal to build on that and defiantly something we will explore to expand for 2023.”

Mayur added that there is more to come for the remaining months of 2022: “We have further family advertising round Premiere League advertising via pitch side boards at eight games,” he said. “Plus, a heavyweight TV campaign is scheduled for November to showcase Smoby’s workbenches, kitchens and the all-new Barber Shop and Beauty Centre, just in time for Christmas gifting.”

To contact the Simba Smoby Toys UK team, email or call 01620 674 778.


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