NEWS

Famosa reveals product news for 2014

Published on: 28th January 2014

Nenuco will see extensions across the range in 2014, and Pinypon will launch in the UK for Spring/Summer 2014 with an aggressive marketing campaign.30490-content300

For Nenuco, 2014 will see brand progression with a new lower-priced accessories range to complement the main doll sets. ‘Mummy Bag’ changing set, Coloured Nappies, Basic Clothing and a Nenuco Highchair all fall under the £15 banner. Further set additions planned for Autumn/Winter include interactive Nenuco Happy Hiccups, Nenuco Goes to School which comes with crayons and a notebook and Nenuco Runny Nose complete with tissues and beaker.

Nikki Jeffery, UK marketing manager, commented: “We are thoroughly delighted with how well the brand has been received at such an early stage of the launch and proud that the UK has followed in footsteps of the huge international success Nenuco has already seen.”

Pinypon will launch in the UK for Spring/Summer 2014 with an aggressive marketing campaign, including TV advertising and tactical marketing.

Pinypon fans can take advantage of a BOGOF deal across the basic £2.99 RRP figure assortment. The promotion will roll out across UK retail from 31st March until May 5th, with six basic figures to collect. The BOGOF deal will also be communicated throughout consumer marketing including a planned heavyweight TV campaign across satellite and terrestrial channels. TV will continue throughout Autumn/Winter and below the line marketing will spread across the whole of 2014.

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