LICENSING NEWS

Famosa signs international deal with Hasbro

Published on: 29th January 2014

Famosa and Hasbro have signed an international licence agreement by which the Spanish toy company will produce and distribute plush product from a variety of Hasbro brands including My Little Pony, Mr. Potato Head and Transformers.MLP_FAMOSA300

My Little Pony plush will be launched in the European market during the first quarter of 2014. The ‘My Little Pony: Friendship is Magic’ animated series is produced by Hasbro Studios and is currently airing on the Hub Network in the United States and can be seen globally in over 170 countries. The range will include Rainbow Dash, Pinkie Pie, Apple Jack and Twilightsparkle with additional characters coming available throughout 2014.

Transformers plush items will be in the market in early Summer 2014.

Luis Benet, in charge of the plush category in Famosa Group, stated: “We are absolutely thrilled to continue to develop our collaboration with Hasbro which started in 2013 with the Furby plush line launch in the EMEA region, and which has just been extended for transforming some key brands in amazing plush collections including My Little Pony, Mr. Potato Head and Transformers. Hasbro has valued the quality of our products and the specialisation and professional skills of our team.”

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