The new subsidiary will be operational in Spring/Summer 2013, when Famosa will launch the new ‘I Love Minnie’ Disney licensed fashion dolls line, and its most successful international brand, PinyPon.
The opening of a UK subsidiary has been achieved by the performance of doll brands such as PinyPon, Nenuco and Nancy, and entering new markets, including the USA. The new subsidiary will fully support the distribution, sales and marketing of all of the doll brands and Feber.
Ignacio Ramos, international sales director of Famosa, said: “This is an exciting time for Famosa, and we are thrilled to be coming to the UK. The reinvention of our key doll brands has proved to be a real hit with our home and international markets. We are confident that we can replicate this success in the UK market by having a local subsidiary focussed on delivering the right sales and marketing programs, and customer service to support our brands.”
To facilitate Spring/Summer selling, and to assist with the start-up phase of the business, Famosa has appointed Paul Fogarty, from 1st Steps Sales & Marketing consultancy. Paul brings a high level of experience in the UK market to work with the UK team, headed by Simon McCrickard.
Paul Fogarty, said: “This is a great time to be working with the Famosa team. They are enjoying a high level of success in very tough economic times and are starting to reap the rewards for investing in making their brands have a real international appeal.”
Famosa’s business in the Outdoor and Ride-ons categories in the UK (all under the Feber brand), will be incorporated into the new organisation. This will allow Famosa to focus on the Feber brand in the Outdoor/ Ride-ons category, and establish itself as a major force in the doll market.