The company says Felix will enhance its existing offering in the online space, as he takes up the role of associate director of digital. 

Generation Media has strengthened its digital team by appointing Felix Lewis as associate director of digital.

Lisa Morgan, managing director, said: “We are very pleased to be able to welcome Felix to the team, as associate director of Digital. Covid-19 has led to an acceleration in online and performance requirements across the industry and his skill set will further enhance our existing offer in this space. Despite the economic challenges the market is currently facing, we are very proud as a business to be able to continue our investment in new talent, alongside supporting the continuous professional development of our existing team.”

Felix has a wealth of digital experience in sports, FMCG and children’s brands and his expertise spans PPC, programmatic, display, VOD and social. He commented: “I’m very excited to join Generation Media. I was attracted instantly to the wealth of in-house talent, array of clients from multiple market sectors and global reach. I look forward to being involved in assisting market leading brands in navigating the digital online world as the landscape continues to develop at a pace.”