LICENSING NEWS

Festival of Licensing details ViacomCBS-sponsored Community and Wellbeing Programme

Published on: 4th September 2020

Attendees will have the chance to dance, strike a yoga pose, engage in mindfulness or enjoy a guided meditation. 

Festival of Licensing, the month-long virtual gathering in celebration of the global licensing industry taking place from 6th-29th October, has announced details of its Community & Wellbeing programme today, sponsored by ViacomCBS Consumer Products.

The online programme will feature three complementary exclusive wellbeing sessions:

  • Family Friendly Dance & Yoga – drawing inspiration from popular Nick Jr. exercise videos, participants will be encouraged to take a break from work to have fun and exercise with their kids.
  • Retro Workout Class – Featuring iconic MTV products in a high energy workout class, plus a soundtrack that raises heart rates and celebrates the classic MTV of the 80s and 90s, the Festival retro workout will also showcase the ‘MTV Move’ pro-social initiative. (Neon headbands optional.)
  • Self-Care – a self-care expert from the ViacomCBS Wellness studio will share easy tips on nutrition, sleep and exercise, as well as showcase some funny moments from iconic characters ‘practising’ the same habits. The self-care session will end with a guided meditation and a chance to unwind and relax.

Festival-goers can also take advantage of in-region business mentoring and advice clinics offering legal, financial and career advice. Speed networking sessions will also be available to those looking for new job opportunities.

Additionally, a global charity fundraiser will launch in support of The Light Fund, Magic Wheelchair and Licensing International Small Business Global Grants Fund – a huge charity fundraiser involving the global licensing industry and beyond. Look out for more details in due course.

“We’re delighted to be working alongside ViacomCBS to bring valuable and much needed community and wellbeing content to Festival of Licensing attendees from all the over the world,” said Anna Knight, VP Global Licensing Group, Informa Markets. “Surviving through Covid has been incredibly challenging for many – whether financially, physically or emotionally – and it’s important that Festival both acknowledges this and provides meaningful support where it can.”

Festival of Licensing runs online from 6th-29th October 2020. Brands who are interested in exhibiting or sponsorship opportunities should visit www.festivaloflicensing.com. Free visitor registration is also open at the site.

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